What Are Sales Funnels and How Can They Work for Me

What are Sales Funnels?

Sales funnels are an advertising method that takes customers closer to buying your product in stages. The idea is to get email and other information from the customer so that you not only get the sale they are going for at the moment, but you will also possibly get more sales from the same customer. There are many types of sales funnels that can work for you and your company.

There are many advertising companies that can help you to add sales funnels to your advertising campaign. These companies can help you to create a sales funnel framework that will work for you. You can do your research to find the company that will work best for you and your company.

The sales funnels are just another way to get more customers from your advertising buck, and in a way that the customers cannot ignore. These funnels will keep the customers on your page longer, increasing the chance that they will purchase your product.

Types of Sales Funnels

1. Lead Generation Funnel

A lead generation funnel is one that intends to get more customer leads from your internet ad. This can also be just to get a bigger email list to promote your product, service, or event. To make this funnel work the way you need it to, you need to do a few things:

Give them an offer that is too good to be true, almost. In other words, give them a limited time offer that needs to be acted upon immediately that will give them a discount or free trial or something similar.

You also need a method to deliver your offer to your target audience, such as an ad, a blog, an article, or social media.

A landing page that has your offer on it that might have videos or testimonials that include more information about your offer. Make sure that the landing page does not distract from the offer but adds to it. You can find out more about this step and get more information here: https://www.businessnewsdaily.com/15989-how-to-build-a-sales-funnel.html. They can give you more information about this type of funnel.

You can then follow up by sending emails to get to those people who did not have enough information, wanted more time, or simply just were not prepared to buy. You can adjust the emails so that people get them daily, weekly, monthly, or the frequency the potential customers prefer.

2. Content Funnel

You need to get more traffic coming in, more leads, and more sales through your organic content. You want your content itself to draw the attention to your product, event, or website. You want potential customers to see the ad or content that will help to bring you more sales, so you will do some of the following things:

You want to target your audience by using something that is not too overdone and want to address the struggles and challenges that you may be facing.

You want to wow readers with something that is better than anything else that they are seeing on the internet at this time. You want interesting, up-to-date information that the other sites will not have. Be innovative and new in your article and you will not be able to keep the potential customers away.

You want to share your information in a variety of different places, on all social media accounts, for example.

3. Webinar Sign Up Funnel

With this funnel, you want people to sign up for your webinar and want to make the most of your content. You want as many people as possible to see your content and possibly get sales generated from that webinar. You can find more about a webinar sign up funnel here. You can do this by doing the following things:

You want to make sure that you are an expert on the content that you want to share on your webinar. You might want to make a PowerPoint presentation so that you can get your point across using bullet points.

You need to have a platform that your webinar can run on, there are a variety of platforms that can work for you depending on what you want to do. These platforms can be for live or recorded information, or information that can be scheduled or accessed immediately.

You might also want to make offers to the attendees of the webinar, discounts on items, coupons, or special prices for attendees.

You also want to have a list of emails that you want to send to people that have attended your webinar.

4. Sales Call Booking Funnel

You want the sales calls to be continuous so that you can have a steady inflow of customers, especially if your business needs to have calls in order to close deals. A sales call booking funnel will automate your sales call bookings and follow-ups. You need to do the following:

If you have a booking incentive such as reasons the customer needs to listen to what you have to say and what problems your product will help to solve.

You will also want a call to action, such as offering a free consultation and something that will highlight your benefits.

5. Onboarding Funnel

You want to learn more about your customers and what their needs are, so you want to do a welcome survey to get this information. You can have a separate page for each question that will lead to a final page with the information they want. To do this, you need to do the following:

You will need a perfect set of questions that will lead the customer to another question that will give you the information that you need. After a few short questions, the customer will land on the answer to their questions.

You want the survey to catch the customer’s attention, so add gifs and animations. You can keep the survey personal by adding the customer’s name.

These are just a few of the sales funnels that you can use, there are many more that are available. You will need to do a little research to find out more about these funnels.  By using the funnels, you will increase the sales for your business.